Building is brand is a lot more complicated than it sounds- at least when it comes building a successful one!
Here are our 7 Steps to a Successful Brand Building:
1. GET A GREAT LOGO
Your logo is your stamp. It’s your color. It’s your image. So, don’t cheap out on this one and settle with a basic generic design. You deserve a custom logo! Find a graphic professional whose tastes you identify with! Need help with your logo? Click Here.
2. ESTABLISH & PROMOTE YOUR BRAND MESSAGE.
Having a service or a product isn’t enough. You need to see the big picture and know your message. Write down your goal, or idea, or mission, or purpose of your company. Having the right message is crucial for the success of your business. FOR A FREE BRANDING CONSULTATION CALL 1-844-44-TASTY!
3. DEFINE YOUR CULTURE & INTEGRATE IT.
Integrate your brand within the market place. You need to be able to identify your brand culture, know what it stands for, know your brand values, how you help the society, etc. You need to be able to find your consumer connection and ultimately connect your culture with E Commerce.
4. MAKE YOUR BRAND TALK.
Create a clear and targeted “voice” for your company that reflects your brand. Your brand voice should be clear and strong. Need Help Sharpening Your Brand? Click Here.
5. CRAFT A POWERFUL TAG LINE FOR YOUR BUSINESS.
Subways- Eat Fresh
McDonalds- I’m Loving it
M&Ms- It melts in your mouth, not in your hands
Disneyland- The Happiest Place on Earth
These tag lines are so catchy, they now go hand in hand with their brands. There are many different ways to create tag lines. The goal is to be creative while remaining true to your brand culture. Ask yourself, what is it that makes your business unique? What is it that you offer to your costumers that others don’t?
6. BRAND MARKETING & DESIGN.
Design templates and create brand standards for all your marketing materials including all sales, promotional, marketing and advertising materials produced and distributed by your brand.
7. MAINTAIN BRAND CONSISTENCY.
Your brand message, look and culture should remain consistent through all media channels.